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Midar the Master Sponsor for Cityscape Egypt 2023

Midar for investment and Urban Development is regarded as one of the largest leading companies in the field of investment and urban development in Egypt and it’s one of the first to apply the concept of a master developer that creates integrated modern residential and entertainment cities in Egypt that is developed and managed by the private sector. In addition, it’s the owner and general developer of Mostakbal City in New Cairo.

Midar was established in 2006 (Egyptian joint stock company) that succeeded in making the natural extension area of New Cairo attractive to leading real estate developers inside and outside Egypt with their different specializations via a varied group of contracting policies with developers whether through sale or partnership, with the objective of maximizing and sustainability of investment revenues.

The company’s ownership structure is comprised of major Egyptian financial entities that all receive the trust of investors and customers, these being Banque Misr, the National Bank of Egypt, the National Investment Bank, Misr Capital Company and the Arab Contractors.

Midar enjoys a comprehensive clear vision for developing mega cities of exclusive character that encompasses urban communities with comprehensive services and facilities and these are implemented according to the highest international quality standards to become a model regionally, due to adopting a group of professional work principles and regulations topped by:

Making use of the best cadres in the industry of developing mega cities, cooperation with a selected group of strategic partners including investors and local or regional developers and the largest companies specialized in the field of implementing infrastructure with its different fields, supported in all this with a constant outlook analysis for changes on the real estate market and customers’ preferences that are undertaken by the best distinguished consultants in all specializations related to this industry. These are the ones who devise policies and flexible mechanisms to confront all challenges of the Egyptian economic sector in general and the real estate one in particular.

Midar embraces a huge lands portfolio reaching to 11,000 feddans ((45 million square meters) in the best strategic locations east of Cairo, the natural extension of New Cairo bordered from the north by Cairo –Suez road and from southeast by the new capital and the new regional ring road, alongside El-Amal axis in heart of the city that links Suez road with south future road.

Five thousand two hundred feddans have been allocated including west of the middle ring road, east Al-‘Amal road for the Project of Mostakbal City as an extension for New Cairo embracing all real estate projects models (integrated residential, medical, educational, commercial, administrative, entertainment, sports, banks and gasoline stations).

Five thousand and eight hundred feddans (east of Al-Amal road) remain in Midar portfolio between the New Cairo extension and the New Administrative Capital and these are earmarked for (entertainment –education and shopping) activities.

Over the past years, Midar succeeded in inking many contracts with major real estate development companies for upgrading real estate projects with various areas within Mostakbal City with its three phases, these include:

Mountain View, Hassan Allam Properties, Tatweer Misr, Al-Ahly Sabbour for Real Estate Development, Misr Italia, Arab      Developers Holding Company, Wadi Degla Developments, Maxim for Investment and Arab Contractors for developing      residential projects of areas surpassing 100 feddans.

It also sealed a number of contracts with Ardic Developments, Beta Egypt for Urban Development, Grand Plaza for Real Estate and Tourism Investment and Housing and Development one of the companies of Housing and Development Bank for developing other residential projects that are carried out on an area less than 100 feddans.

In the field of educational projects, Midar the owner and general developer of the project contracted with El-Rabwa Integrated for Education Services Company, Artego for Educational Services “El-Lycee International French School,” Advanced Educational Services St. Fatima and El-Tarek Company as well as contracted with El-Rabwa for Real Estate Development, El-Rabwa Development and Project Management, Tawakol and New Capital for Petroleum Services.

Midar enhanced Mostakbal City Project with a number of attraction and entertainment elements such as implementing sports, service and commercial projects to achieve complementarity with urban projects that are developed in the city, execute infrastructure works and deliver all facilities, road networks, water, electricity, communications, sanitary drainage and firefighting services and connect natural gas, basic planning and landscaping and all that’s related to managing facilities on the boundaries of the land for each developer according to the specified timetables.

As part of the company’s role as owner and general developer of Mostakbal City Project, it supported it with three major service companies an offshoot of it and affiliated to it in fields of:

1-    Company for Distributing Electricity Circuit.

2-    Transportation Company WAYZ.

3-    A company for the city’s services CONTROL.



Misr Italia Properties: Leading Innovation in Egyptian Real Estate

Misr Italia Properties (MIP) has established itself as a powerhouse in the Egyptian real estate market, renowned for its innovative and sustainable approach to development. Misr Italia Properties has carved a prominent place for itself in the Egyptian real estate market with its diverse portfolio of residential, commercial, and coastal projects. With 11 residential projects, 9 commercial projects, and 5 luxury hotels spread over 1.7 million square meters, MIP continues to shape the landscape of Egypt's real estate sector. Leading projects such as IL Bosco, Vinci, La Nuova Vista, Garden 8, IL Bosco City, Cairo Business Park, Kai Sokhna, and Solare exemplify MIP's unwavering commitment to quality, sustainability, and customer satisfaction. Each one of MIP’s projects is designed with its own distinct theme, carefully curated to align with the location's characteristics and the lifestyle it promises with the aim of delivering exceptional value propositions.

With a total investment of EGP 65.1 billion, MIP ensures that each project maximizes efficiency and incorporates sustainable practices throughout its lifecycle. One of MIP's notable projects is Cairo Business Park, East Cairo’s innovation & entrepreneurship hub. Spanning an area of 75,000 square meters, the project is a prime example of MIP's commitment to excellence. Designed in collaboration with Hany Saad Innovations, this development promises to enhance the surrounding area with state-of-the-art office spaces, premium-quality restaurants and retail options. Another notable administrative endeavor is Radical-1, which stands as a meticulously planned business nexus, offering an integrated office and retail concept that fosters success and business growth. To remain at the forefront of innovative development, delivering quality retail concepts consistently, MIP also introduced Vinci Street to the New Administrative Capital; comprising five buildings with accessible facilities, Vinci Street aims to provide a seamless retail experience within Egypt’s most promising project.

As for the hospitality component, MIP places a great deal of emphasis on the quality of products it offers to the market; chief among them is the first Vertical Forest in the Middle East and Africa, located in IL BOSCO New Capital and designed by Italian Architect Stefano Boeri. The project offers branded residences that adapt to the seasons, providing a holistic living experience. In addition, MIP's Cairo Business Park houses a 5-star business hotel, offering an exceptional range of services to its distinguished clientele. Kai Sokhna, MIP's Red Sea coastal project, features a 5-star beach resort that provides an all-encompassing experience with integrated solutions throughout the year. The resort is also home to the Can Limón Beachfront Hotel, managed by The Lemon Tree Concepts, showcasing distinctive architectural features that capitalize on the area's advantages.

Egypt is witnessing a growing focus on green building investments, especially with the launch of Egypt's National Climate Change Strategy 2050. MIP stands at the forefront of this movement, prioritizing smart technology systems in all its residential, commercial, and administrative projects. By investing heavily in sustainable development, MIP aims to add value to people's lives and create a positive impact on the environment. During COP27 in Sharm El Sheikh, MIP unveiled a series of practices aimed at ensuring sustainable solutions across its projects. By signing The United Nations Global Compact (UNGC) declaration, MIP commits to implementing sustainability measures across all its developments. This initiative aims to coordinate efforts within the industry, address barriers to sustainable growth, and promote best practices to reshape the real estate sector in an environmentally friendly manner.

An excellent example of MIP's commitment to sustainability is IL BOSCO's Vertical Forest, which combats pollution by absorbing approximately 7 tons of carbon dioxide annually and producing 8 tons of oxygen. MIP's customer-oriented approach to sustainability is evident in its collaboration with Schneider Electric to employ the latter’s expertise in designing and building smart-city concepts using EcoStruxure, a comprehensive management system for infrastructure, energy, and other essential aspects. Furthermore, MIP has partnered with Future Clean Energy to implement solar panels on the roofs of three commercial malls, producing renewable energy and reducing user expenses by up to 10%. Another significant partnership with Honeywell focuses on providing sustainable smart systems across all MIP projects, optimizing electricity consumption and minimizing power outages.

As Misr Italia Properties forges ahead, it sets a powerful precedent for sustainable real estate development in Egypt and beyond. With its innovative approach, strategic partnerships, and unwavering dedication to excellence, MIP is poised to shape the future of the industry, creating vibrant and sustainable communities that improve lives across the board.