Ayman Sami, Country Head Egypt, JLL discusses Egypt’s investment potential for foreign investors and the current trends shaping the real estate sector in the market.
Can you provide us with an overview of the market?
On the residential side things were a little bit slower over the last couple of years. The devaluation that happened in 2016 had an impact on the market and that is what has affected the trends following in 2017 and 2018. In addition, it impacted the affordability levels and so developers had to come up with ways to sell property and so they introduced extended payment terms and reduced unit sizes to make it more affordable.
The challenges around affordability still persist and how to make the housing sector more affordable. Government and developers have started to look at trying to sell real estate to foreigners and cross-border investment as well with several road shows happening all over the world with Cityscape.
Looking at the retail sector, the retail sector was also affected by affordability and the introduction of new supply, which is happening this year. Offices have been doing quite well, the demand is quite high and is still shifting towards the East. The New Administrative Capital is of course a new project that is trying to attract investors, and banks and government entities will be moving there next year.
On the hospitality front, occupancy levels are quite healthy and room rates are much higher than before, and with the introduction of the Grand Egyptian Museum, it will be a big plus for tourism on the West side of the city.
What are some of the attractive factors for foreign investors?
If you look at the cost of doing business in Egypt it is lower than many other parts of the world. There is also the low cost of capital. If you look at the sales price of a unit it is the lowest price in the world with a big difference in price, in addition Egypt has quite high yields. The only challenge that investors are facing at the moment is that the bank interest rates are quite high, and this does make it challenging for investors to look at the market. That saying, it has dropped, and we expect it drop further. This is the big difference between the Egyptian market and anywhere else in the world, interest rates are falling in Egypt while being hiked up everywhere else in the world
How have developers shifted their focus to adjust to consumer demand market dynamics?
The market has become very competitive in the last few years encouraging developers to shift their focus when they sell. Developers are now looking at adding more amenities to their residential components, creating a lifestyle community around it rather than purely residential. They are trying to look at the wider community and trying to create a lifestyle around it – it’s more about community development now.
What are some of the key government initiatives positively impacting the market?
The government is looking at streamlining the process of purchasing real estate for investors and making it efficient and easier.
The market itself is attractive and what we’re seeing is that the government, together with leading developers are going to countries around the world on a tour promoting Egypt as an investment destination.
There is also a strong push on the industrialisation sector. They are trying to generate more jobs and trying to attract more investors. As the market improves, we’ll start to see more private and foreign investors coming into the market.
What are your thoughts on the supply and demand gap?
There isn’t an oversupply despite the feeling in the market. It’s just about getting the positioning right and targeting the right segment. A lot of these projects are targeting the top tier of the market and are not targeting the middle and lower income and even some in the top tier are impacted by the price. Affordability has also changed in the market and the product types need to change as well.
What is the outlook for 2019?
Economic growth will improve and as a result the real estate market will follow, and demand will increase along with rental growth.
About Cityscape Egypt:
Cityscape Egypt is owned by Informa Exhibitions. Informa Exhibitions delivers over 220 trade and consumer exhibitions annually across the globe. Cityscape first took place in 2002 in Dubai and since then, it has grown to be the largest real estate event brand globally, with events taking place across the GCC, Middle East, Asia and Turkey. Since its launch, Cityscape has welcomed over 500,000 real estate professionals and investors from over 160 countries.