Founder and CEO
Pragmatic, innovative and passionate marketing & business development professional with extensive experience in supporting sales driven operations. Skilled at developing and executing contemporary marketing strategies. Works equally well individually and in a team with minimum supervision. Comfortable in a fast growing operations with a strong ability to manage brand positioning through effectively tailored and well implemented ATL, TTL & BTL tactics.
I have local and international experience working alternatively at various sides of the business; with a unique 360 entrepreneurial view of the project/product development cycle and an ability to smoothly change hats as the job's objectives require me to.
Since 1997 and throughout my years of work; I attained professional expertise in marketing, brand building, events management, PR, business development, management consultancy and digital marketing which infused with my communication skills and ability to manage
people while performing under pressure formulate a strength that serves me well in delicious and achieving.
Passionate about making things happen and a determined to consistently grow. Worked mostly in real estate, events management, learning and development and business consulting.
On another note I am recognised as a writer of the 1st contemporary Arabic book about divorce and single parenting in Egypt by a female based on personal experience. Made guest at several TV & Radio talk shows. Writes often and vlogs occasionally! Working on the 2nd.