Ahmed El Tayebi

The Land Developers

A forward-looking and self-motivated individual, Ahmed El Tayebi’s extensive and diverse career stretches back to 30 years of experience in entrepreneurship and investments for various sectors across Egypt. With a Bachelor of Commerce obtained from the Cairo University, El Tayebi launched his career in 1982 working for the Banque National de Paris in Cairo before turning to the tourism industry by joining the ‘Titi Travel and Tourism Agency’ where he cultivated enough experience to take matters in his own hands. In 1986, he founded his own agency ‘Tay Travel’ which grew considerably over the years spanning to 3 branches in Hurghada, Aswan and Luxor and accommodating a hefty 15,000 tourists per year. In 1989, Ahmed kept expanding by launching ‘Tay for Nile Cruises’ operating two Nile cruises in Upper Egypt. By that time, El Tayebi became a well-established household name in the tourism sector in Egypt and so in 1992, Ahmed extended his industry knowledge into the hospitality sector by establishing Le Pacha Resort in Hurghada to undertake the development of the 300 room beachfront resort.

With a strong sense of versatility, Ahmed decided to delve into a new challenge by founding ‘Ra Sport’ for the import and export of sportswear. In 1995, he introduced Adidas to the Middle East in a joint venture with Adidas AG. A year later, Ra Sport signs exclusive distribution and franchise agreement with Adidas and later Timberland, Levi’s, Reebok and more with a total of 13 brands operating through 120 stores across Egypt to date. In 1998, El Tayebi grasps the fashion & sports retail industry by becoming the founder of Adidas in Egypt and the Middle East.

With such entrepreneurial success, El Tayebi stretched his portfolio even further by penetrating Egypt’s real estate market with the founding of ‘El Tayebi Developments’ in 2006 focusing on the development of upscale residential and commercial projects around Maadi as well as rental and project management services. A few years later and El Tayebi Developments expanded to New Cairo with the launch of boutique high-end residential projects in West Golf Compound as well as in Alexandria with the launch of Jewar.

The Land Developers is the latest real estate development company founded by Ahmed El Tayebi in 2018, launching its flagship project Armonia in the New Administrative Capital and another premium project at Ain Sokhna.